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Project description

24-Hour Laundry Service Made Seamless with On-Demand Tech

Laundryheap — a global laundry and dry-cleaning platform operating in 11+ countries — delivers fast, reliable, and scalable laundry logistics with real-time tracking, instant bookings, and investor-backed expansion

Project showcase
/ Process /

Our Development
Process

Step 1

Conceptualisation

  • Market understanding
  • Competitive Analysis
  • User Interview
Step 2

Design

  • User flow
  • Journey Mapping
  • Wireframing
Step 3

Development

  • Android, iOS Development
  • User Testing
Step 4

Deployment

  • App Store & Play Store Deployment
  • Post-launch Maintenance

The Challenge

As Laundryheap scaled across multiple geographies, their core product needed to overcome several operational hurdles:

Booking Delays

Legacy booking processes were time-consuming and lacked mobile-first optimization.

Lack of Visibility

Legacy booking processes were time-consuming and lacked mobile-first optimization.

Support Gaps

Issue resolution was inefficient, creating friction in high-volume environments.

Global Scaling

Infrastructure needed to handle international expansion with real-time service reliability.

Laundryheap aimed to deliver a frictionless, Uber-like experience for laundry logistics — fast, responsive, and built for global growth.

The Solution

Working with Laundryheap, we focused on engineering a responsive platform that combined real-time logistics, seamless user flows, and operational automation.

Instant Booking & UX Optimization

We restructured the booking flow for speed — reducing end-to-end scheduling to under 2 minutes on mobile and web.

Real-Time Tracking Infrastructure

Integrated smart logistics tracking to show exact pickup/drop ETA, route progress, and driver identification.

Chat Support & Issue Resolution

Launched a real-time in-app chat support system to drive faster resolutions and reduce NPS impact from delivery errors.

Scalable Backend & API Integration

Built a microservices-based backend that supports:

    • Multi-country deployment
      Localized booking rules
      Pricing models and currency control
      Seamless integration with logistics providers and payment gateways

    • The Results

    Here’s what Laundryheap achieved with the new platform experience:

    Faster Booking

    2 minutes average order time across devices

    Scalable & Global

    Expanded to 14+ countries

    Increased Satisfaction

    More repeat bookings, fewer missed deliveries

    Higher Trust

    Instant chat support improved issue resolution and CX

    Investor-Backed Growth

    Raised $10.3M to scale further

    By solving for user experience, logistics transparency, and global scale, Laundryheap was able to deliver a seamless, tech-forward laundry service that keeps customers coming back.

    Technologies used

    Background

    Let’s Work
     Together

    Want results like these? Schedule a consultation with our team today, and let’s explore how we can bring your vision to life.

    Get a Free Consultation
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    Laundryheap
    / On-Demand Laundry /
    / Consumer Services /
    24-Hour Laundry Service That’s Fast, Seamless & Scalable
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    in total funding – Backed by Sova VC
    14 Countries
    Successfully scaling across Europe, the US, Asia & the UAE
    View Full Case Study

    Driven by Technology. Proven by Solutions.

    EncureIT Systems Private Limited Office No 1, 2nd Floor, Raghunath Building, Manoj Society, Market Yard, Pune - 411037, Maharashtra, India

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